B.Pharma Important Question

BP-803T(A)/PY-803(A)

Pharmaceutical Marketing Management,  

VIII Sem, RGPV, B.Pharmacy

Unit-I Marketing

Q.1 Define marketing and write various distinction between marketing and selling. (RGPV May 2022)

Q.2 What do you mean by marketing environment and explain industrial buying behavior? (RGPV May 2022)

Q.3 Define marketing management. Explain designing, conflict and role of marketing channels. (RGPV Jun 2020)

Q.4 Explain the importance and role of marketing research. Discuss the different techniques of pharmaceutical marketing research. (RGPV Jun 2020)

Q.5 Discuss the concepts and scope of marketing. Discuss consumer and industrial buying behavior. (RGPV Jun 2020)

Unit-II   Product decision

Q.1 Write a note on product mix and product life cycle. (RGPV May 2022)

Q.2 Explain product positioning and product branding. (RGPV May 2022)

Q.3 Discuss the importance of product branding. Explain the concept of product management in pharmaceutical industry. (RGPV Jun 2020)

Unit-III Promotion

Q.1 Give a detailed note on product promotion. (RGPV May 2022)

Q.2 What are the different online promotional techniques for OTC products? Evaluate the modern methods in advertising and sales promotion. (RGPV Jun 2020)

Unit -IV Pharmaceutical marketing channels

Q.1 Write a detailed note on various pharmaceutical marketing channels. (RGPV May 2022)

Q.2 Write a detailed note on duties, selection, training, supervising. norms for customer calls and future prospects of Professional Sales Representative (PSR). (RGPV May 2022)

Q.3 What do you mean by PSR? Discuss duties, selection, training and future prospects of PSR.  (RGPV Jun 2020)

Unit-V Pricing

Q.1 What are various issues in price management in pharmaceutical industry?  (RGPV May 2022)

Q.2 Write an overview on Drug Price Control Order (DPCO) and National Pharmaceutical Pricing Authority (NPPA).  (RGPV May 2022)

Q.3 What do you mean by vertical and horizontal marketing? Write about global marketing. (RGPV May 2022)

Q.4 Explain in detail about importance, objectives, methods and strategies of pricing. Give an overview on Drug Price Control Order (DPCO). (RGPV Jun 2020)

Extra Questions

Q.1 Write short notes on any two. (RGPV May 2022)

a) Role of market research

b) Product management in pharmaceutical industry

c) Determinants of price

d) Consumerism

Q.2 Write short notes on any three of the following:  (RGPV Jun 2020)

a) Emerging concepts in marketing

b) National Pharmaceutical Pricing Authority (NPPA)

c) New product decisions

d) Market segmentation and targeting

— Best of Luck for Exam —