Important MBA (BU) Question
(CP-204) Marketing Management
II Sem, MBA (Regular, EX, ATKT)
Common for All Branches of MBA
Unit I
JOIN OUR WHATSAPP GROUP FOR – MBA STUDY ✒
Q.1 Define marketing and its importance in business. (BU 2024)
Q.2 Elaborate the 4P’s of marketing. (BU 2024)
Q.3 Define Marketing Environment. Explain the methods used for environmental scanning. (BU 2024)
Q.4 Explain the importance of Marketing Function of Business? (BU 2023)
Q.5 What do you mean by Marketing Environment? Explain the tools used for the purpose of Environment Scanning? (BU 2023)
Q.6 Define the terms “Brand” and “Product”. (BU 2022)
Unit II
Q.1 Differentiate between consumer and industrial markets. (BU 2024)
Q.2 What do you mean by segmenting the market? Explain various criteria of market segmentation with relevant examples. (BU 2024)
Q.3 What is marketing Information System? How it is beneficial for Production Planning? (BU 2023)
Q.4 What is Product Positioning? (BU 2023)
Q.5 Outline and explain the major variables that might be used in segmenting a consumer Market? (BU 2023)
Q.6 Elaborate the concept of Marketing Information System. (BU 2022)
Unit III
Q.1 What do you understand by product mix ? Explain. (BU 2024)
Q.2 Discuss various tools of Sales Promotion. Give examples. (BU 2024)
Q.3 Discuss PLC and various stages of a product life-cycle. (BU 2024)
Q.4 Suggest an appropriate marketing mix for services? (BU 2023)
Q.5 Highlight the factors affecting Promotion Mix decisions? (BU 2023)
Q.6 Discuss the major objectives of Pricing? How do the different’ stages of PLC affect the Pricing decisions? (BU 2023)
Q.7 What is the importance of “Place” in Marketing Mix ? (BU 2022)
Q.8 What is “Personal Selling”. Give examples to explain. (BU 2022)
Q.9 Write short notes on: (BU 2022)
(a) Promotion
(b) Introductory stage of PLC.
(c) Premium Pricing
(d) Advertisement.
Q.10 What is Product Life Cycle? Explain each stage with suitable examples. (BU 2022)
Q.11 Define Product Mix. What are the Components of Product Mix? Explain with an example of a FMCG Company. (BU 2022)
Unit IV
Q.1 Highlight the growing role of supply chain management and logistics in modern trade. (BU 2024)
Q.2 Discuss channel management and elaborate types of channel members and their functions in marketing. (BU 2024)
Q.3 As a Market Leader, how would a marketer design competitive strategies? (BU 2023)
Q.4 Explain the Scope of marketing with suitable examples from India. (BU 2022)
Unit V
Q.1 How has globalization changed the face of business? Explain. (BU 2024)
Q.2 Write a note on Green Marketing Practices in India. (BU 2024)
Q.3 Write short notes on the following: (BU 2024)
(a) Consumerism
(b) Social media marketing.
Q.4 Discuss the concept and disadvantages of consumerism? (BU 2023)
Q.5 Write a short note on Marketing Ethics? (BU 2023)
Q.6 Discuss and compare social Media Marketing with traditional Marketing? (BU 2023)
Q.7 What is Green Marketing? Give suitable examples as well. (BU 2022)
Q.8 Write a short Note on “Consumerism”. (BU 2022)
Q.9 What are the new issues in Marketing? Explain with the examples from Indian context. (BU 2022)
Extra Questions
Q.1 Explain the demographic and political factors of Environment. Which a Business firm must consider? (BU 2023)
Q.2 What is VMS? Explain. (BU 2022)
Q.3 What do you understand with the term “STP”. Give suitable examples to explain each concept. (BU 2022)
— Best of Luck for Exam —
