Important MBA (BU) Question
(FMM-1/FMS-1/MMM-1) Consumer Behaviour
III Sem, MBA (Regular, EX, ATKT) Marketing/Marketing Management/Marketing & Sales Management
Unit I
Q.1 Define consumer behaviour and its importance in marketing. (BU 2024)
Q.2 Highlight the changes in consumer behaviour in Digital Era. (BU 2024)
Q.3 Explain consumer involvement and decision-making. (BU 2024)
Q.4 Explain the concept of consumer Behaviour. (BU 2023)
Q.5 Explain the factors involved in consumer decision making. (BU 2023)
Q.6 Explain the role of consumer behaviour in making marketing strategies. (BU 2023)
Q.7 What is consumer behaviour? Explain its Importances. (BU 2022)
Q.8 Define the term consumer involvement. (BU 2022)
Q.9 Explain the process of consumer dedsion making and its Importances. (BU 2022)
Unit II
Q.1 What do you understand by consumer motivation? Explain. (BU 2024)
Q.2 Write a note on Consumer Motivation. (BU 2024)
Q.3 Discuss the process of information search in consumer behaviour. (BU 2024)
Q.4 Write a note on “Consumer perception”. (BU 2023)
Q.5 Differentiate between Absolute and differential threshold. (BU 2023)
Q.6 Explain the concept of “Information search process” in detail. (BU 2023)
Q.7 Write short note on consumer Motivation. (BU 2022)
Unit III
Q.1 How personality and self-concept influence buyer behaviour? Explain. (BU 2024)
Q.2 Discuss tri-component and multi attribute model of consumer behaviour. (BU 2024)
Q.3 Elaborate the concept of Tri component model. (BU 2023)
Q.4 Explain the importance of lifestyle of consumers in buying behaviour. (BU 2023)
Q.5 Write a note on “Consumer Attitude. (BU 2023)
Q.6 Write a detailed note on “Influence of personality in Buying”. (BU 2023)
Q.7 How “Personality” Influence consumer behaviour? (BU 2022)
Q.8 “The buying process starts long before the actual purchase and has consequences long after words” justify the statement. (BU 2022)
Q.9 Describe Industrial buying behaviour How does it differ from individual buying behaviour. (BU 2022)
Q.10 Describe the ideas of attitude, self concept, and life style and how they influence consumer behaviour. (BU 2022)
Unit IV
Q.1 Elaborate the role of Psychographics and lifestyle in consumer behaviour. (BU 2024)
Q.2 Discuss culture and consumer behaviour relationship in today’s scenario. (BU 2024)
Q.3 Write notes on the following: (BU 2024)
(a) Reference group influence
(b) Family decision-making
Q.4 Explain the importance of diffusion of innovation in detail. (BU 2023)
Q.5 What do you mean by term diffusion of innovation? (BU 2022)
Q.6 Write the various characteristics of culture. (BU 2022)
Unit V
Q.1 Explain consumer behaviour audit. (BU 2024)
Q.2 Explain the concept of consumer behaviour audit. (BU 2023)
Q.3 Elaborate the concept of industrial buying behaviour in detail. (BU 2023)
Q.4 What is consumer audit? (BU 2022)
Q.5 Write short notes on consumer behaviour studies in India. (BU 2022)
Extra Questions
Q.1 Explain consumer segment and targeting in online marketing mix. (BU 2024)
Q.2 Write short notes on (BU 2022)
(a) Reference group
(b) Consumer Perception
— Best of Luck for Exam —
