Important MBA (BU) Question

(FMM-2/FMS-2/MMM-2) Advertising Management

III Sem, MBA (Regular, EX, ATKT) Marketing/Marketing Management/Marketing & Sales Management

Unit I

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Q.1 Explain the role of advertising in marketing process. (BU 2024)

Q.2 Explain the social aspects of advertising. (BU 2024)

Q.3 Write a note on ‘Affiliate Marketing’. (BU 2024)

Q.4 What is integrated marketing communication? Why companies use this approach? (BU 2023)

Q.5 How rural advertising differ from the city advertising, explain it with one example of one product’s advertising at both place? (BU 2023)

Q.6 What are the legal and ethical aspects of advertising, explain in detail? (BU 2023)

Q.7 What are the functions of advertising? (BU 2022)

Q.8 Explain how rural advertising is important? (BU 2022)

Q.9 What are the legal and social aspects of advertising? (BU 2022)

Unit II

Q.1 Briefly elaborate the Wilbur Schramm’s model of advertising. (BU 2024)

Q.2 Explain the theory of cognitive dissonance  in detail. (BU 2024)

Q.3 Discuss the theory of cognitive dissonance, explain it with one relevant example? (BU 2023)

Q.4 What do you understand by simulation of primary and selective demand creation by the advertising? (BU 2023)

Q.5 Discuss in detail the DAGMAR approach for setting the objectives of advertising? (BU 2023)

Q.6 Discuss in detail Willbur Schramm’s model, what type of communication the model uses explain its use in the advertising related communications? (BU 2023)

Q.7 What is DAGMAR approach in advertising? (BU 2022)

Q.8 How advertising is helpful in stimulating the primary demand of the customers? (BU 2022)

Q.9. Explain Wilbur Schramm’s model and two step flow of communication. (BU 2022)

Unit III

Q.1 Write a note on ‘Logo’. ‘appeal’ and ‘Layout’ in advertising. (BU 2024)

Q.2 Explain the planning of advertising in detail and its impact on marketing. (BU 2024)

Q.3 Write a detailed note on Advertising Budget. (BU 2024)

Q.4 What is advertising budget, how it is calculated also explain the components of advertising budget? (BU 2023)

Q.5 Discuss in detail the elements of advertising explain each one in detail? (BU 2023)

Q.6 What are the different factors affecting advertising budget? (BU 2022)

Q.7 Explain campaign planning. (BU 2022)

Q.8 Explain different elements of advertising. (BU 2022)

Unit IV

Q.1 Write down the functions of Media Buying Houses. (BU 2024)

Q.2 Write down the functions of Advertising agency. (BU 2024)

Q.3 What is the effect of social media on advertising today? Explain in detail. (BU 2024)

Q.4 What is the role of media buying houses in advertising, explain in it with one relevant example? (BU 2023)

Q.5 What is media, describe the types of media, what is the role of media in advertising and sales promotions? (BU 2023)

Q.6 What do you understand by media planning? (BU 2022)

Q.7 What do you understand by advertising media? What are the different types of advertising media. (BU 2022)

Unit V

Q.1 Explain the approach of designing sales Promotion Campaigns. (BU 2024)

Q.2 What is trade show, for what purpose its being used, what type of customers visit the trade shows? (BU 2023)

Q.3 Explain the difference between advertising and sales promotion, write your opinion on which one and when to use among the both or can both be used together? (BU 2023)

Q.4 How is sales promotion important in Marketing? (BU 2022)

Q.5 How is sales promotion different from advertising? What are the different tools and techniques of sales promotion? (BU 2022)

Extra Questions

Q.1 Explain the differences and Functions of Search Engine Marketing (SEM) and Search Engine Optimization (SEO). (BU 2024)

— Best of Luck for Exam —