Important MBA (BU) Question
(FSR-2) Marketing Concepts in Retail Management,
III Sem, MBA (Regular, EX, ATKT) Retail Management
Unit I
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Q.1 What is Franchise? What are the advantages and limitations of Retail Sales under Franchisee agreement? (BU 2022)
Q.2 Explain Technology Application in Retail Store Management. Also discuss the factors influencing Technology selection. (BU 2022)
Q.3 Define the concept of Marketing Management in Retail and the steps involved in marketing process in detail. (BU 2022)
Q.4 Why segmentation is required for retail marketing. (BU 2018)
Q.5 “Positioning is in the mind”. What do you understand by this statement. (BU 2018)
Q.6 Describe consumer behaviour of a buyer in retail marketing. (BU 2018)
Q.7 Do you believe that customers service in retailing is im-proving or declining? Why? (BU 2018)
Q.8 What is Targeting ? (BU 2017)
Q.9 Explain consumer behaviour in retail marketing. (BU 2017)
Q.10 Explain the market segmentation techniques. (BU 2017)
Unit II
Q.1 Explain the significance of “Open to Buy” System in Merchandise Planning. (BU 2022)
Q.2 Differentiate between merchandising function and the buying function. (BU 2018)
Q.3 Describe and evaluate the merchandising philosophy of your favorite retailer. (BU 2018)
Q.4 Explain retail merchandising. (BU 2017)
Q.5 What is mercantile performance ? (BU 2017)
Q.6 Explain the techniques of evaluating mercantile performance. (BU 2017)
Unit III
Q.1 Explain Key Issues with reference to Supply Chain Manage-ment in Retail. (BU 2022)
Q.2 Distinguish between logistics and inventory management. Give an example of each. (BU 2018)
Q.3 What is supply chain management ? (BU 2017)
Q.4 Explain the management of service and quality in retailing. (BU 2017)
Unit IV
Q.1 Elaborate on concepts of:- (BU 2022)
(a) Every-day low pricing
(b) Leader pricing and
(c) Premium pricing.
Q.2 What are the elements of Retail Promotion Mix? Explain briefly All elements with One example each. (BU 2022)
Q.3 What is the classification of Retail Formats? Describe various categories of retail stores under the classification of store strategy Mix format. (BU 2022)
Q.4 Caselet-Retail Promotion Mix: (BU 2022)
Good visual merchandising must have a “wow” element-customers who come to a store should feel happy because ultimately every retailer has opened the store for the customer, not for his own benefit. With the Omni-channel mantra gaining ground in India and consumers living in parallel digital and physical worlds, brands are fast turning the spotlight on their merged strategies, and Raymond is no different. The textile and apparel major is constantly innovating and re-innovating to at-tract more and more consumers. Last year, in a stunning display of visual merchandising, Raymond created a “live” display window to showcase a new fabric, Techno stretch, at JK House in Mumbai. “We were launching our Techno Stretch fabric and needed a visual display that brought to life its key feature that is stretch. We created a larger than life backdrop against which we got two artist posing as mannequins to wear our techno stretch outfits and break into dance forms that tested the ultimate stretch of the fabric. This act created a huge alking point at window thereby increasing walk-ins and overall sales of the offering.” says Shradha Kurup, Head, VM, Raymond Ltd.
Questions:-
(a) In this reference to Retail positioning, what is the importance of Multi Channel or Omni Positioning?
(b) As compared to other clothing Brands, How will Raymond be benefitted by Taking Such Positioning?
Q.4 What pricing policies most e-retail companies are following cite some examples. (BU 2018)
Q.5 Which methods of the retail communication mix are most suitable in case of a single brand retailer and why? (BU 2018)
Q.6 On the basis of your understanding of the term “Target present 5 suggestions that a new retailer should consider. (BU 2018)
Q.7 Explain retail communication mix. (BU 2017)
Q.8 Describe retail marketing mix. (BU 2017)
Explain the role of advertising in Sales Promotion. (BU 2017)
Unit V
Q.1 What are the various Parameters of Performance At the Store Level? Explain any two of these in detail. (BU 2022)
Q.2 Explain the process of CRM in retailing. Why CRM is regarded an iterative process? (BU 2022)
Q.3 What are the unique aspects of service retailing. Give an example of each. (BU 2018)
Q.4 What is the difference in relationship building between goods & service retailers? (BU 2018)
Q.5 Explain servicing the retail customer. (BU 2017)
Q.6 Explain the customer relationship management in retailing. (BU 2017)
Extra Questions
Q.1 Comment & Emphasize in detail on “Role of Big Data & Data Analytics in Modern Retail”. (BU 2022)
Q.2 Discuss in detail (BU 2022)
(a) Key Issues in Financial management of Retail Store Operations.
(b) Key security Measures needed for Retail Store Operations.
Q.3 A retailer has a net rates of Rs. 10 Lakhs, net profit of Rs. 2 Lakhs total assets of Rs. 6 Lakhs and net worth of Rs. 4 Lakhs. (BU 2018)
Q.4 Calculate net profit margin, asset turnover, asset turnover & return on assets. Evaluate the financial performance of this retailer. (BU 2018)
— Best of Luck for Exam —
